If ever there was an industry, hobby or occupation that has had a serious identity crisis in the last five years, it has to be the great pursuit of creating a nice lawn. We have new companies popping up almost daily doing the best they can to meet the need of consumer demand for a chemical free lawn care service. There are also new consumer products that arrive on shelves and disappear in the lawn and garden section as if it were the seasonal holiday section of your local Wal-Mart Store. This incredible changing of the guard in the lawn care industry, both service wise and for the “do-it-yourself-ers” has created more confusion than any of us would like to deal with. Trust me; it gets confusing even for us who are supposed to know what we are doing.

An interesting exercise is to “Google” the keywords “organic lawn care” followed by any city, say…Charlotte, NC. What you get are search results that represent an interesting mix of companies. You have the same old historic players that have represented the industry for decades now. Some of them are legitimately trying to provide a truly chemical-free lawn care option while some of them simply come up with a new catchphrase for what they are doing and calling it “green”, even without changing the products in their trucks. You’ll see many results about training programs and workshops, be it for homeowners or professionals touting the newest technology and methods to eliminate the use of chemicals on your lawn. You will also see three or four new companies who have just sprung up with names like “green organics” or “safe soil” this or “bio lawn” that. There’s no doubt that this is an industry which is looking in the mirror, trying to figure out exactly what it is. Over the next five years some of the old firms will accept the trend because they want to survive and some of the new will catch lightning in a bottle.

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